AI and Automating Advertising w/Elvis Pardal
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Episode Description
Welcome to the Freedom Point Real Estate podcast! Jeremy Dyer welcomes Elvis Pardal back to the show for an updated discussion on the advantages, concerns, and overall effects of AI on marketing and real estate.
Elvis specializes in empowering entrepreneurs—whether in real estate, insurance, coaching, or consulting—to leverage the power of artificial intelligence to generate more leads and scale their businesses. His mission is to coach the world on how to use AI to gain a competitive edge, helping professionals automate and optimize their lead generation process, freeing up their time to focus on what matters most: building relationships and closing deals. Elvis has seen firsthand how AI is not just the future but the present, and he's passionate about helping entrepreneurs unlock its full potential.
CONNECT WITH ELVIS PARDAL!
LinkedIn: https://www.linkedin.com/in/elvis-pardal-71475b99/
Youtube: https://www.youtube.com/@thecrazyaiguy/featured
CONNECT WITH JEREMY DYER!
Website: https://startingpointcapital.com/
Instagram: https://www.instagram.com/startingpointcapital/
LinkedIn: https://www.linkedin.com/in/jeremydyer
Facebook: https://www.facebook.com/startingpointcapital
Book a Call! https://calendly.com/startingpointcapital/discuss-investing-with-jeremy-dyer?month=2023-12
Summary
Tip #1: Focus on Building a Personal Brand
"At the end of the day, your personal brand is what's going to acquire customers or clients."
Elvis highlights the importance of personal branding as the primary factor in acquiring clients. In an age of increased competition, a strong personal brand fosters trust and allows entrepreneurs to connect authentically with potential customers. The more visible and genuine you are, the more people will want to work with you, regardless of how many competitors exist in your space.
Tip #2: Use AI for Efficient Copywriting
"AI just creates the stuff for you faster, cheaper, easier than ever before and all you got to do is just audit the work and make the adjustments."
AI can streamline the process of content creation, especially copywriting. While it’s crucial to maintain the personal touch in your brand voice, AI can assist by generating ideas and drafts, leaving you with the task of reviewing and refining. This saves time, reduces costs, and enhances productivity without losing authenticity.
Tip #3: Avoid Being Too Aggressive in Marketing
"A big pitfall is being too aggressive in your marketing and not building that rapport and building that connection."
Elvis advises entrepreneurs to focus on relationship-building rather than overly aggressive marketing tactics. In a crowded marketplace, being pushy can turn customers off. Instead, adopting a more subtle, relationship-driven approach to content can lead to higher engagement and trust from your audience.
Tip #4: Offer High-Value Lead Magnets
"Whoever has the best lead magnet wins."
Elvis underscores the importance of offering something valuable upfront to capture attention. A strong lead magnet, whether it's an ebook, webinar, or a free course, can attract potential clients and create trust from the first interaction. Offering high-value but low-risk content ensures that prospects feel safe in engaging with your brand.
Tip #5: Make Use of Social Media and AI Integration
"The more you constantly try to drive people somewhere, the more you're constantly going to keep turning people off."
On social media, entrepreneurs should focus on creating value rather than always pushing a call to action. Using AI to help craft posts, messages, and interactions on platforms like LinkedIn can save time and improve consistency. However, it’s important to ensure that social media remains a space for engagement rather than constant sales pitches.
Tip #6: Understand Your Audience's Transformation Needs
"Once we have that, what could we create in between that's like a want but it's a much smaller want?"
Understanding what your target audience truly wants and needs allows you to craft offerings that align with their desires. AI can assist in quickly identifying common trends and pain points within your market, helping to tailor lead magnets and marketing materials that address specific problems or aspirations. This step is crucial in ensuring your messages are relevant and impactful.
Tip #7: Don't Ignore Market Trends and Consumer Behavior
"Keep an eye out for trends and where the market is headed in your specific space."
Elvis stresses the need to stay informed on the ever-changing landscape of consumer behavior and market trends. Using AI tools, you can track shifts in consumer interests and identify emerging opportunities. By adapting your strategy to meet these evolving trends, you ensure your business stays competitive and relevant.
Tip #8: Create Scalable Content with AI
"With AI, you can create ebooks, you can create mini-courses, you can create an entire book... it's endless the amount of value that you can create."
AI offers tremendous opportunities to scale your content creation. Whether it's crafting educational material, designing visual assets, or generating blog posts, AI tools can automate much of the content generation process. Entrepreneurs can leverage this to produce a wide range of materials to nurture leads and educate their audience without dedicating excessive time to each task.
Tip #9: Focus on Trust and Respect in High-Stakes Markets
"When you're dealing with real estate, you need to trust and respect the person you're investing with."
Building trust is paramount when raising capital or working with high-stakes industries like real estate. AI can play a key role in creating consistent, transparent, and informative content that helps position you as a credible authority in your field. This fosters a deeper connection with potential investors and clients who are making significant financial decisions.
Tip #10: Adapt to Changing Technology, But Prioritize People
"The more technology we get, the more commoditized everything becomes, the more the only thing that matters is people wanting to work with people that they genuinely enjoy."
While technology like AI can streamline processes, Elvis argues that it’s human connection that remains the most crucial factor in business success. As AI tools make things more efficient, entrepreneurs should remember that relationships and the human touch will always set their brand apart from others. Authenticity and relatability will continue to drive customer acquisition for the long term.
