Self Employment as a Path to Financial Freedom w/Jeffrey Shaw
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Episode Description
Welcome to the Freedom Point Real Estate podcast! Jeremy Dyer welcomes Jeffrey Shaw to today's episode to discuss what prevents most people from becoming self-employed, the transition to becoming self-employed, and what self-employment looks like.
From humble beginnings, Jeffrey Shaw became one of the most preeminent portrait photographers in the United States. After 35 years of service to his clientele, Jeffrey decided to share his knowledge of business, branding, and marketing to support self-employed and small business owners as well as progressive-minded companies. He's an in-demand keynote speaker at conferences, corporations, and institutions.Jeffrey is also the author of two books, LINGO and The Self-Employed Life, a LinkedIn Learning instructor, and a regular contributor to various publications.
CONNECT WITH JEFFREY SHAW!
Website: https://www.jeffreyshaw.com/
LinkedIn: https://www.linkedin.com/in/jeffreyshawauthor/
Facebook: https://www.facebook.com/JeffreyShawAuthor
Youtube: https://www.youtube.com/jeffreyshawauthor
Twitter: https://twitter.com/jeffreyshaw1
Instagram: https://www.instagram.com/jeffreyshaw/
CONNECT WITH JEREMY DYER!
Website: https://startingpointcapital.com/
Instagram: https://www.instagram.com/startingpointcapital/
LinkedIn: https://www.linkedin.com/in/jeremydyer
Facebook: https://www.facebook.com/startingpointcapital
Book a Call! https://calendly.com/startingpointcapital/discuss-investing-with-jeremy-dyer?month=2023-12
Summary
Tip #1: Embrace an Entrepreneurial Mindset
To succeed in self-employment, a shift to an entrepreneurial mindset is vital. According to Jeffrey Shaw, "It's about being innovative, thinking relationships, and focusing on building a strong network." Embracing this mindset opens doors to creative problem-solving and adaptability, essential traits in the ever-evolving landscape of entrepreneurship.
Tip #2: Prioritize Relationship Building
Jeffrey emphasizes the importance of strong connections: "Whether you're running your own business or a franchise, relationships are key. Focus on building strong connections with employees, customers, and fellow business owners to create a solid foundation for success." Nurturing these relationships fosters loyalty, trust, and a supportive network that can propel your business forward, even in challenging times.
Tip #3: Systematize Your Behavior
Efficiency comes from systematizing behavior. Jeffrey notes, "Implement systems for workflows, processes, and personal behavior to free up time and focus on what you do best." By streamlining tasks and behaviors, entrepreneurs can maximize productivity, minimize stress, and allocate more energy towards high-impact activities that drive growth and success.
Tip #4: Implement Hug Marketing
Hug marketing builds genuine connections. Jeffrey explains, "It's not about targeting or funneling; it's about marketing that works and feels good." By prioritizing authentic interactions and adding value to the customer experience, entrepreneurs can cultivate meaningful connections that resonate with their audience and foster long-term loyalty and advocacy.
Tip #5: Recognize the Rule of Thirds Trap
Many self-employed individuals fall into the rule of thirds trap. Jeffrey advises, "To break free, focus on systematizing your business and prioritizing your strengths." By identifying and leveraging strengths, entrepreneurs can optimize their time and resources, shifting away from a reactive mode of operation towards a proactive approach that fosters growth and sustainability.
Tip #6: Leverage Franchising Opportunities
Consider franchising for established systems and support. Jeffrey suggests, "Explore non-traditional franchises for unique opportunities and portfolio-building." Franchising offers a proven business model and support structure, allowing entrepreneurs to tap into existing success while retaining the flexibility and autonomy of self-employment.
Tip #7: Invest in Personal Development
Continual growth is crucial. Jeffrey encourages, "Invest in learning opportunities to enhance your skills, mindset, and business acumen." By prioritizing personal development, entrepreneurs can stay ahead of the curve, adapt to industry changes, and unlock new opportunities for innovation and success.
Tip #8: Take Calculated Risks
Self-employment requires strategic risk-taking. Jeffrey advises, "Evaluate opportunities carefully and be prepared to pivot when necessary." By taking calculated risks and embracing uncertainty, entrepreneurs can seize opportunities for growth, innovation, and market leadership, ultimately driving long-term success and sustainability.
Tip #9: Focus on Value Creation
Value creation is key. Jeffrey stresses, "Prioritize delivering exceptional products or services that meet customer needs and exceed expectations." By focusing on value creation, entrepreneurs can differentiate themselves in the market, build brand loyalty, and drive sustainable growth through satisfied customers and positive word-of-mouth.
Tip #10: Build a Support Network
A strong support network is invaluable. Jeffrey highlights, "Surround yourself with mentors, peers, and coaches who offer guidance, encouragement, and accountability along your entrepreneurial journey." Building a support network provides access to valuable insights, resources, and perspectives, empowering entrepreneurs to navigate challenges, celebrate successes, and stay motivated on their path to success.
